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Building Vaccine Disinformation Resilience in Partnership with Latino Social Media Influencers

Challenge

While disinformation harms everyone, the costs are not always borne equally. Health-related misinformation exasperates the health disparities that communities of color already experience, including Latinx communities.

Approach

We worked with Latinx communities in Maryland to create training content crafted to resonate with Latinx identities to enable prominent social media users and influencers to effectively identify and respond to anti-vaccine misinformation using evidence-based strategies. In developing this training resource, we sought insight and feedback from members of the Latinx community at each step.

Project Outputs

Access free bilingual interactive trainings (English and Spanish):