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Earlier this year, IGTC director Joanna Cohen participated in a Johns ��ѻ��ý “Expert Media Briefing” where she discussed current trends in tobacco use, the evidence supporting graphic warning labels for tobacco products and advertising, and concerns involving products like nicotine pouches and e-cigarettes. 

Cohen discussed timely issues including a U.S. FDA proposal to reduce nicotine in cigarettes to nonaddictive levels and the rising popularity of Zyn, an oral nicotine product. The briefing generated positive exposure in five different news outlets, in the Philippines. 

Separately, in Mexico, IGTC program officer Graziele Grilo authored an op-ed arguing for smoke-free environments as a necessary workforce protection and called for upholding the country’s requirement that all enclosed public places and workplace environments be 100% smoke- and emission-free. 

The article cited the benefits and evidence for smoke-free policies from both economic and public health perspectives, while establishing that the requirement brings major public support and has the potential to prompt behavior change. Timed shortly following World Cancer Day, , a business news magazine with a reported reach of over 2.8 million. 

In pursuing and securing opportunities like these, IGTC helps ensure the representation of public health expertise in media coverage of current tobacco control issues.