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Campaign Aims to Cut Americans' Consumption of Saturated Fat by 15 Percent

Twenty-eight of the deans of schools of public health present at the recent American Schools of Public Health meeting in Philadelphia agreed to join the deans of the Johns ��ѻ��ý and in support of . The deans agreed that Meatless Monday is a useful public health campaign and they are enthusiastic about involving their students in helping to develop effective messages and programs. , MD, MPH, Dean of the Johns ��ѻ��ý, said, “I am delighted that my fellow deans are so enthusiastic and supportive of this important health initiative.”

at the Johns ��ѻ��ý is working in association with The Meatless Monday Campaign, Inc., a national public health program to reduce the consumption of saturated fat and calories in the American diet. The campaign calls for eliminating meats from meals one day per week to encourage people to explore healthy dietary alternatives and increase awareness of the toll meat consumption takes on our health and the environment.

“Advocating moderation, Meatless Monday’s objective is to lower American consumption of meat by 15 percent by 2010,” said , MD, associate dean and director of the Center for a Livable Future at the Johns ��ѻ��ý. The Meatless Monday campaign follows the recommendations of the American Heart Association and , which is the health goal for the nation set by the

“Meat consumption in America is higher than in any other country in the world and clearly contributes to heart disease, stroke, and cancer, which are the three leading causes of death in the nation along with the risk factors of smoking, low consumption of fruits and vegetables, and lack of exercise,” explained Dr. Lawrence. “Meats, as well as dairy products such as whole milk and cheese, are the primary sources of saturated fat in our diet. The good news is that many people have already been making positive changes in their diets over the past decade,” he added.

Recent studies by the Center for a Livable Future found that people are very interested in learning how to reduce their intake of saturated fats and are willing to include Meatless Monday in their future meal planning. However, Dr. Lawrence states, the problem is that many people are confused by all the different diet messages they are hearing.

“There are many conflicting messages out there, but the link between meat, saturated fat, and heart disease is clear,” said Dr. Lawrence. “Plus, few people are aware of the changes in our agricultural system fueled by our high demands for meat. The cost of meat in the grocery store is lower than ever, but that has come at the expense of air, land, and water quality — and this has a much higher price tag in the long run.”

The Meatless Monday campaign, scheduled to be formally launched in 2003, will provide the tools people need, including recipe ideas, nutritional information, and advice from nutritional experts. Meatless Monday will also use an extensive website, cookbooks, and the national and local media to reach Americans all across the country.

As work on this new public health effort progresses and the national launch date nears, it is expected that restaurants, grocery stores, and food companies will join The Meatless Monday Campaign to help promote this important concept in public health.

As a leading international authority on public health, the Johns ��ѻ��ý is dedicated to protecting health and saving lives. Every day, the School works to keep millions around the world safe from illness and injury by pioneering new research, deploying its knowledge and expertise in the field, and educating tomorrow's scientists and practitioners in the global defense of human life.